I’ve been approached several times recently by businesses and nonprofits who think they need a blog. Here are the tough questions I ask them to consider first.
This post is a round-up of advice and commentary that has been circulating on the web since the bombings in Boston on Monday. This event demonstrated that crisis communication is a skill none of us can afford to overlook.
Never assume people know what to do with your content. You have to ask for what you want, creatively, persuasively, and persistently.
Google announced it is shutting down Reader, the popular RSS feed manager. People seem to think Feedburner is next. If you subscribed to this blog using Feedburner, please resubscribe via email over in the right sidebar.
Long ago, I dreamed of helping people who were less fortunate. After years of working in technology marketing, I got my wish with a new career in the nonprofit sector. But some days, our social problems really get me down.
I provide social media consulting and community management for several organizations. This past week has demonstrated to me both the benefits and pitfalls of outsourcing social media.
The majorities in our population are shifting, and our communication styles may need to shift with them. Are you ready to listen, learn, and change?
Do your communications efforts seem unfocused or unsuccessful? Are you about to launch a new initiative and want to make sure your messages will be heard? If so, it’s time for some spring cleaning.
I can’t tell you how many times people have said to me, “I hate writing. I don’t understand how you can do it for a living.” I sympathize, but like it or not, we are ALL writers now. Here are some ways to make writing a little easier for you.
In case you haven’t heard, content marketing is today’s hottest trend in marketing, sales, social media, and who knows what else. What is it and what could it possibly have to do with journalism? I explore that relationship here, and–as usual–offer more questions than answers.
 |
 |
 |
