When someone lands on your website, do you ask them to sign up for your email newsletter? When someone reads your blog, do you ask for a comment? When you want to grow your Facebook community, do you ask people to share your page? When you tweet about a cause, do you ask for an RT?
I’ve heard this advice recently from Gini Dietrich, Dan Zarella, and Heather Mansfield, who are relatively “big names” in blogging and social media. They all say that you need to be explicit about what you want people to do with your content.
In fact, Dan bills himself as a social media scientist. He said he was surprised to learn that tweets that included words like “Please RT” actually got more retweets. This seems to fly in the face of commonsense, which says that being overly promotional turns people off.
So don’t just be promotional. When you ask people to share, retweet, donate, etc., make sure it’s for content that’s worth sharing: an important cause, a useful piece of information, a feel-good story.