f you’re rethinking–or even over-thinking–how to market your organization or yourself, try boiling your mission down to its essence by answering these three questions.
I just watched a wonderful video of Elizabeth Gilbert, author of Eat, Pray, Love. Her talk about the nature of creativity, and the struggle of creative people, is incredibly moving. Here’s my brief take on finding inspiration in work.
As it says on my About page, stories are at the heart of all nonprofit communications, but even in technical and business materials, there are stories to motivate your constituents in exactly the right way. In fact, the best part of my job is telling stories.
In this informative guest post by Lori Randall Stradtman, she explains why effective search engine optimization (SEO) needs to blend technical know-how with fresh content, and how a blog site does that for you.
This is my third stint as a freelance writer. But I still talk to a lot of people—including family and friends—who are confused by the “free” in “freelancing.” Here’s a brief look at what it doesn’t mean. Read to the end for some good humor, too.
The question of whether to “go wide or deep” in one’s career first came to mind when my then eight-year-old daughter asked me a very insightful question: “Mom, is it better to keep trying a lot of new stuff all the time or to try to be good at just one or two things?”
I’ve been working on a series of case statements for major gift fundraising. These are short documents describing a specific program for which a charity is asking tens or hundreds of thousands of dollars from an individual donor, often because government or foundation funding is not available or sufficient to cover the expenses.That kind of ask is very hard work.
Good content is the key to a successful blog. I always assumed that meant good, original content. It’s fine to be inspired by others and to appropriately cite their work in your own blog. A link back to another blog actually improves the search engine rankings of that blogger. But it’s not OK to take their content and reuse it without attribution or permission.
A blog used to take me days and days to finish. My process is 12 steps, which I think is a funny coincidence. I’ve never been in a 12-step program but if you discover one for procrastination, let me know.
Today I’m proud to unveil an entirely new look and new functionality for my site, thanks to social media maven Lori Randall of Social Media Design.
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