I admit that it’s the end of the day and I’m tired. But I just read a guest blog on a site that usually has very good content—but I barely understand a word. I got lost in all the jargon and fancy pants language.
Marketing, communications, and PR groups have always experienced a lot of turnover, both in the non-profit and for-profit worlds. When directors or managers step down and step out, good copywriters help ease the transition.
Every successful writer has some kind of formula for writing–a process or workflow that usually brings out his or her best work. This morning, I decided to write mine down. It consists of 7 basic steps: outline, prioritize, draft, rest, reorganize, rest, and chop.
My writing partner and I had lunch with a colleague who had been having trouble putting together messages for a fundraising program. She says she composes perfect prose in her head but then her hand just freezes up with the pen and the thoughts never make it to paper.
Last week, I attended the “501(c)(3) Book Club” discussion of Beth Kanter’s The Networked Nonprofit, generously hosted by Community Foundation Santa Cruz County. One of my key take-aways came from co-presenter John Kenyon, who explained how nonprofits should actually begin building a social media strategy.
My writing partner and I recently agreed to help a colleague from the Association of Fundraising Professionals promote a course on fundraising. I suggested that we write a set of strategic messages, the first of which would be only 140 characters.
Late at night, while typing a website profile, I called myself a “conslutant” for about the 4,678th time. Exasperated, I stopped and wondered, “Do other people make persistent, annoying-but-funny typos?” The answer: a resounding “Yes.”
Offshoring – the practice of outsourcing business processes to another country – has been an important topic in American business (and politics) for decades now. I always thought that my profession, copywriting, was immune from it. But I was wrong.
Journalists need fast access to primary sources of news—in other words, people they can interview. Or people who know people to interview. Organizations need to have their stories told. Who puts them together? HARO.
It’s Memorial Day Weekend. You just happen to have your laptop/iPAD/smart phone with you in that lounge chair. So here are some posts you may have missed, which should help alleviate boredom as you bake on the beach or at the pool…
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