A nonprofit client recently asked me for some advice about blogging. So I thought about my “wish list” for a nonprofit blog. What would you add?
I’ve always loved my blog but I didn’t really understand it. For the past month, I’ve been learning about what’s “under the hood.” It turns out to be even more complicated—and powerful—than I thought.
Last September 21, with the able assistance of Lori Randall Stradtman of Social Media Design, I started a WagnerWrites Facebook page. This is a status update on my experience with Facebook, along with a few pointers and links from the “experts.”
When someone lands on your website, do you ask them to sign up for your email newsletter? When someone reads your blog, do you ask for a comment? When you want to grow your Facebook community, do you ask people to share your page? When you tweet about a cause, do you ask for an RT?
Despite the rising importance of web 2.0 (the social web), your organization’s traditional website is still the hub of your communications and outreach. But very few organizations regularly evaluate the effectiveness of their websites. In today’s post, I describe a simple tool you can use to grade your site, and a list of successful sites you can review and compare to.
Two of my favorite social media experts hosted webinars this week. One counsels only nonprofits, and the other focuses on businesses. But they both said the same thing: people are overwhelmed with bad news these days. So positivity trumps negativity in social media.
I recently visited several web locations and accounts that appear to be abandoned. It happens to the best of us in this fast-paced, new-site-a-day social media world. But it’s time to respect our environment and do some clean-up.
Last week, I attended the “501(c)(3) Book Club” discussion of Beth Kanter’s The Networked Nonprofit, generously hosted by Community Foundation Santa Cruz County. One of my key take-aways came from co-presenter John Kenyon, who explained how nonprofits should actually begin building a social media strategy.
Google+ has crashed the social media party. Naturally, there’s a good deal of speculation about what it will push off the cliff–with predictions about the end of everything from Facebook to blogging to email. But I’m wondering what’s going to give way in my own online world.
Online fundraising is growing but still only represents >8% of total fundraising in the U.S. And fundraising through social media channels such as Facebook is even less strong. However, social media will deliver long-term revenue growth if nonprofit leaders make a strong commitment now.
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