Online fundraising is growing but still only represents >8% of total fundraising in the U.S. And fundraising through social media channels such as Facebook is even less strong. However, social media will deliver long-term revenue growth if nonprofit leaders make a strong commitment now.
My writing partner and I recently agreed to help a colleague from the Association of Fundraising Professionals promote a course on fundraising. I suggested that we write a set of strategic messages, the first of which would be only 140 characters.
Twitter is full of great information for, by, and about nonprofits. It was hard to choose from a very long list, but here are some of my favorite Twitter accounts dedicated to the advancement of the nonprofit community. Feel free to contribute more names in the comments section.
This post is a compilation of my favorite online resources for nonprofits. They offer “how to” advice on everything from traditional fundraising to board management to the latest trends and tools in social media.
This is a story about someone who had to make an interesting business decision in the online world. If you have a similar story–or a strong opinion–I’d love to hear it.
Journalists need fast access to primary sources of news—in other words, people they can interview. Or people who know people to interview. Organizations need to have their stories told. Who puts them together? HARO.
Last month, I spent a week in New York City and decided to use a location-based social networking service called Gowalla to check in to the great sites we visited. Weeks later, I’m still checking in all over my home town and I honestly don’t know why.
I just attended a webinar that tried to “unteach” the basics we’ve all learned about marketing and promotion. And I loved it. Here’s a summary for you.
A few months ago, when the shutdown of the Internet in Egypt was still big news, I received an email update from a favorite blog. It contained a link to a blog post that reminded me about the difference between blogging about the news and news news (also known as journalism).
A dear friend recently told me about the Buddhist guidelines for “skillful speech,” which are practiced at a local Buddhist center she attends. Later, it occurred to me that these would be very helpful guidelines for social media engagement.
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