Debate over the usefulness and popularity of Google+ continues as social media/marketing/communications/PR professionals struggle to keep up with the demands of social networking. Given the many other places to interact with people on the web, do we really need to hang around G+?
Many of you know I’m a great fan of BlogAid and its owner MaAnna Stephenson. MaAnna is a huge proponent of Google+ and her site is full of tips and tutorials about it. Her Facebook page has many posts about frustrations with Facebook (yes, the irony of that doesn’t escape anyone, including her) and praise for G+. The quality of interaction is higher on G+. Circles are an excellent way to organize your contacts. Hangouts are a great feature and can even be used for webinars. Communities link you to like-minded people. Last but not least, G+ is GOOGLE, and Google is God to site owners who need traffic to stay in business.
G+ was still a wasteland to me. Most of my friends and favorite colleagues weren’t there. I struggled to discover interesting contacts. I seemed to have nothing in common with 90% of the people who followed me. I followed promising-looking people and pages only to find that they never posted anything. But a few of the people I followed would never shut up, and I had to read about their kids, lunches, drinks, dinners, dogs, and cats.
Search on the topics that interest you and check out a few communities. Chances are good that you will find passionate, well-read people sharing good content. Unless you choose one of the 12 or so Grumpy Cat communities.
As quoted in a blog by John Haydon, here’s how he breaks down the purposes of the major social networks (the “Four Ps”):