Despite the rising importance of web 2.0 (the social web), your organization’s traditional website is still the hub of your communications and outreach. But very few organizations regularly evaluate the effectiveness of their websites. In today’s post, I describe a simple tool you can use to grade your site, and a list of successful sites you can review and compare to.
I don’t want this blog to be just a plug for hubspot, but they are a great resource. I’ve taken several of their webinars and subscribe to their blog. I was intrigued when they introduced a tool called Website Grader. It’s a good place to begin when you have basic questions like:
How well is your website doing? Is it getting traffic? Does it have SEO problems? How popular is it in social media?
The website wagnerwrites.com ranks 485,984 of the 3,702,456 websites that have been ranked so far. A website grade of 87/100 for wagnerwrites.com means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 87% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.
The actual report is several pages long and contains much more detailed analysis and recommendations. And did I mention that this service is free?
In the nonprofit sector, who maintains the best sites? Heather Mansfield of DIOSA Communications has studied thousands of nonprofits and recently posted a list of 11 Nonprofit Websites Designed for the Social Web. Then in a webinar I attended last week, Heather mentioned characteristics that make these sites so effective:
As a writer, I wanted to feel a bit chagrined about the decreasing importance of text, but in this age of information overload, pictures are definitely speaking louder than words.