Journalists need fast access to primary sources of news—in other words, people they can interview. Or people who know people to interview. Organizations need to have their stories told. Who puts them together? HARO.
The website says that the service connects more than 30,000 reporters and bloggers with over 100,000 news sources each day. According to HARO, this is what journalists get:
Tap into the largest source repository in the world with over 80,000 mainstreet and expert sources who will respond directly to your query on your terms. No more flipping through your rolodex; searching out-of-date databases, or being bothered by unsolicited sources with off-topic pitches. Submit your query and let HARO deliver the perfect sources right to your inbox.
This is what sources get:
From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for.
Nonprofits are experts on the social problems they address. And problems are a staple of the news. Although HARO isn’t only for nonprofits, it is enthusiastically embraced by them. Here’s a testimonial from an article written by Jessica Guberman on the Design Part blog:
Colleen Flynn, Manager of Communications and Media Relations at LIFT-The Bronx indicated that her organization uses HARO frequently to do public relations outreach in New York City about their programs to combat poverty and expand opportunity for Bronx community members.
Flynn says, “We find that HARO is efficient, relatively low effort, and helps us find the people who are looking for stories that we can provide, as opposed to us wasting time cold calling newspapers and television stations to get no response. It is also a great way to build news contacts for future press.”
Some people have found that the messages from HARO can get overwhelming. One subscriber created a short video with her advice about how to search their emails efficiently:
If you’re interested in more of the back story about HARO, Social Media Examiner also published an interview with its founder, Peter Shankman.