I really enjoy and appreciate Twitter as a professional tool. That’s why I don’t get the businesspeople who call themselves a ninja, nut, or monkey in their Twitter @names.
I often defend Twitter to people who think it’s nothing but trivial nonsense, like OpenSalon.com columnist Grayson Davis:
Twitter is the epitome of the current wave of Web 2.0 content, which can be essentially summarized as the following:
“Everybody cares what I had for lunch today.”
(You can read the rest of his article here. It was written about 18 months ago–I wonder if he’s changed his mind?)
I used to think those people were celebrities, teenagers, porn stars, or those with just too much time on their hands. But real business people are giving Twitter a bad name, too. Specifically, I’m talking about the people with the “funny” Twitter @names.
One of my favorite bloggers, Erika Napoletano, wrote a very funny post about the ridiculous use of the word “ninja” in business. There are people who call themselves marketing ninjas, digital ninjas, social media ninjas, SEO ninjas, and a lot more. Some of them try to incorporate this into their Twitter identities, too.
There are also entrepreneuers who call themselves nuts and monkeys. Like it’s a good thing to be crazy or to behave like an animal.
I know, I know–they are trying to impart a sense of intense enthusiasm. But is it good branding for a business? Even on Twitter?