United Way 211 Banner Image

Blog | Sep 19, 2013 | 0 Comments

Social Services Referrals Everyone Should Know

I know you’re not a social worker. But chances are unfortunately very good that someone you know is having trouble and needs a social services referral.

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Homeless woman begging on the street with a sign

Blog | Sep 14, 2013 | 0 Comments

Why We Can’t Help Just Anybody

As my time working in the nonprofit sector continues, I’m re-learning a simple lesson with a complex story behind it: you just can’t help everyone, even the people who seem like the most obvious recipients of your help.

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Blog | Sep 3, 2013 | 0 Comments

Homelessness: What do you know?

What do you really know about homelessness? A new series of photo essays will show you what it’s really like here – and how it stands in such stark contrast to the lifestyles of Silicon Valley’s rich and famous.

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Blog | Jul 26, 2013 | 3 Comments

Trust is everything

I built my freelance business on trust. After four weeks in my new position – which I got through the trust of former colleagues – I’ve remembered that a corporate job is no different. Relationships matter. Showing up matters. Following through matters. This is as important to my success as the quality and quantity of my output.

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Blog | Jun 28, 2013 | 6 Comments

BIG ANNOUNCEMENT

Next week, I will become the Marketing and Communications Manager for EHC LifeBuilders, our community’s largest provider of services and shelter for homeless people. I’ll continue consulting on a few projects for long-term clients and friends. I’m excited!

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Blog | Jun 12, 2013 | 1 Comment

A Simple but Powerful Framework for Messaging

Last week, I attended a webinar by SpitFire Strategies about communications planning for nonprofits. One section was devoted to messaging, and it was by far the simplest and most powerful framework I’ve seen yet.

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Blog | May 23, 2013 | 5 Comments

Google Plus or Minus?

Debate over the usefulness and popularity of Google+ continues in the blogosphere as social media/marketing/communications professionals struggle to keep up with the demands of social networking. Is it really worth having a G+ page?

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Blog | May 9, 2013 | 6 Comments

Is your organization ready for a blog?

I’ve been approached several times recently by businesses and nonprofits who think they need a blog. Here are the tough questions I ask them to consider first.

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Graphic of Boston with a heart

Blog | Apr 19, 2013 | 0 Comments

Communicating in a Crisis

This post is a round-up of advice and commentary that has been circulating on the web since the bombings in Boston on Monday. This event demonstrated that crisis communication is a skill none of us can afford to overlook.

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Blog | Apr 10, 2013 | 2 Comments

Ask for What You Want

Never assume people know what to do with your content. You have to ask for what you want, creatively, persuasively, and persistently.

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