I made the mistake of being political on Facebook during this election season. I don’t believe I convinced anybody to change their minds. What about you?
A November 5 article from PR News Channel made interesting, and possibly alarming, points:
Years ago, it was newspapers that most impacted the race. Then came radio and television and clearly now it is social media’s turn to influence voters…“Public relations has changed and presidential politics has changed–I believe forever,” says [Glenn] Selig [founder of PR NewsChannel]. “There are so many people who get their news online where it’s more difficult to discern the source of information. That creates interesting opportunites for both businesses and politicians.”
I cut and pasted the quote so I left the typo in for you. Anyway, “interesting opportunites” could mean more chances for misinformation. Do you agree?
Adweek recently posted a quick review of the Pew study. I think the title is telling: “Voters Take to Social Media to Influence Election, Impact on Final Vote Unknown.” This is my favorite bit:
Whether or not the social media game will make a difference or whether it adds up to just a lot of noise is anybody’s guess, but there will surely be plenty of stats for analysts to chew over in the days to come.