Last week, I attended the “501(c)(3) Book Club” discussion of Beth Kanter’s The Networked Nonprofit, generously hosted by Community Foundation Santa Cruz County. One of my key take-aways came from co-presenter John Kenyon, who explained how nonprofits should actually begin building a social media strategy.
I summed up John’s main point in the video above. (Sorry – you’ll need to turn up the volume on your speaker.) John also said he would ask any organization these questions before he would help them launch a social media program:
Your website is still your communications hub. That plus your traditional means of communication are “meat and potatoes.” Social media is just dessert.