Yesterday, I received two thank you letters from nonprofits that so surprised and delighted me that I had to share them with you. These experiences reinforce the power of making personal connections with donors–and bloggers.
If you haven’t had a chance to read the post [honoring great writers], consider taking a look now. Toward the end, there is information about a new American Writers Museum. The Museum isn’t built yet, but is envisioned as a place where children and adults alike can “stroll through American history in the company of distinguished writers.”
I made a donation to their foundation and received this personal thank you with a nod to my blog entry. That is a demonstration of good social media skills: having the tools to track mentions of your organization AND taking the time to acknowledge a blogger who writes about you.
You can read more about their touching donor letters in [nonprofit thank yous]. Yesterday, another packet of beautiful drawings and notes arrived, but this time with an additional letter from the founder.
Janis took the time to let me know that a case statement I’d written last year had played an important role in their expansion to a second site. For any nonprofit consultant, this kind of acknowledgement is golden. (Frame-able, even.)
Our relationship is also an example of how vendors and contractors can turn into long-term supporters, although when you work in the nonprofit sector, you can run out of cash quickly if you support everyone you work for!