Everybody has something better to do than read your website content. As a communicator, how can you possibly compete with the distractions?
If everyone is distracted, your web content needs a fast hook to interest readers, and easy ways to digest to the rest of your messages. Think about adding these elements to your communications bag of tricks:
In 2012, being online means being social. No matter what else people are doing on the web, chances are that they also have at least one, if not several, social networks open at the same time. You should plan to reshape your web content for Facebook, Twitter, Pinterest, LinkedIn, YouTube—any social site that makes sense. You’ll definitely increase your chances of being heard and understood.
P.S. I don’t know where that two-second rule came from, but it’s become gospel in internet marketing and web design. Here’s a good article about how to put together a web page that grabs attention.